Due to the growing interest and production of craft beer in South Africa, the bevPLUS (beverage innovations) team felt that Cape Town needed an event to facilitate the meeting of likeminded people and craft beer enthusiasts. This resulted in the Craft Brewers Powwow being born. The logo needed to communicate the look and feel of a craft and beer related event, but still be original. It also needed to encapsulate the essence of Cape Town and it’s original craft beer industry.
The 2017 Craft Brewers Powwow was a 100% carbon neutral and we created all event graphics, lead up communications and collateral for the weekend event. Besides the exhibitor tags printed on recycled paper, the event used only digital communications to communicate information to attendees, whilst event gifts consisted of upcycled beer malt bags.
transparenCI assisted Craft Brewers Powwow with:
- logo and corporate identity design
- event communications
- website design and development
- social media page set up and guidance
- graphic design
- speaker presentation and other media at the event
To visit their website go to www.craftbrewerspowwow.co.za